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Frugalistas traded down, says Euromonitor.
June 28, 2010
By: TOM BRANNA
Editor
Frugalista American consumers traded down from premium color cosmetics to mass products as they sought to stay looking good while getting the most from their money. As a result, sales of premium color cosmetics declined by 5% in current value terms in 2009 to $3.4 billion, while sales of mass products grew by more than 1%, according to Euromonitor International’s new Color Cosmetics Products USA report. Total color cosmetics sales declined by over 1% in current value terms, the market researc...
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